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Thailand's fintech landscape is undergoing a dynamic transformation.
With an increasing number of innovative startups and a government committed to digitalization through its Thailand 4.0 strategy, this Southeast Asian nation is rapidly positioning itself as a global fintech leader.
In this article, we'll highlight the top 10 Thailand startups and fintechs you should keep an eye on in 2024. Whether it's blockchain, payments, or insurtech, these ventures are shaping the future of financial services in Thailand.
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Thailand Startup and Fintech Landscape
The number of fintech startups in Thailand increased from 97 in 2020 to 107 in 2023, driven by a thriving blockchain vertical fueled by the growing popularity of cryptocurrency trading.
Despite regulatory challenges, such as bans on certain crypto services, Thailand's central bank is exploring opportunities in central bank digital currency and cross-border payment transactions using blockchain technology.
Payment innovation is also thriving in Thailand, thanks to initiatives like PromptPay, which has revolutionized real-time payments in the country. Promptpay has not only led to significant cost savings for businesses and consumers but also unlocked additional economic output.
In addition to blockchain and payments, insurtech and wealthtech are growing sectors in Thailand's fintech industry, showcasing the country's commitment to digitalization and innovation. With Thai fintech startups raising $260 million in funding last year, the country is making its mark on the global fintech stage.
Digital assets are set to dominate the market, with an estimated AUM of $453.70 million by 2024. This sector is projected to have an average of $29.40 AUM per user in the same year, translating to a projected 15% revenue growth in 2025.
Source: Statista
Top Fintech Startups in Thailand
Here are the top 10 fintech startups in Thailand that are making waves in the industry:
Ascend Money
Website: https://www.ascendmoneygroup.com
Address: 89 AIA Capital Center 20/F, Room 2005-2007, Ratchadapisek Road, Kwaeng Dindaeng, Bangkok 10400
Ascend Money is a fintech startup with a mission to improve the financial access of underbanked individuals in the ASEAN region. Based in Thailand, Ascend Money operates in multiple countries and has experienced significant growth through digital and agent-based strategies. The company is backed by Ant Financial and Charoen Pokphand, positioning it as a leading fintech in the region.
Beam
Website: https://www.beamcheckout.com/
Address: Bangkok, Bangkok City
Beam is a trusted payments platform that helps businesses achieve maximum sales growth by providing simple checkout experiences and efficient internal workflows.
Billme
Website: https://www.billme.co.th/
Address: Huai Khwang, Bangkok City
Billme is an electronic billing gateway that offers businesses an interactive way to connect with their customers and payment service providers during the billing and invoicing process.
BPS
Website: https://www.bkkps.co.th/
Address: 90/123 Vibhavadi Rangsit Road, Chomphon subdistrict, Bangkok City
BPS, established in 2014, aims to be the leading mass transportation system integrator in Thailand. With a focus on e-payment and card technologies, BPS has implemented innovative solutions in various transportation systems and retail networks, improving efficiency for their clients. Their team of technical professionals is dedicated to providing international quality service solutions in Southeast Asia.
DeeMoney
Website: https://www.deemoney.com/
Address: 75/78-79 Ocean Tower 2 Floor 31 Sukhumvit Soi 19 Sukhumvit Road, Klongtoey Nua, Wattana, Bangkok
DeeMoney is a money transfer platform that provides competitive exchange rates and low fees for international remittances.
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DeepPocket
Website: https://www.atdeeppocket.com/
Address: Unit 1108-09, North-Khlongtoey, Bangkok, Bangkok City
DeepPocket is a new e-wallet that aims to facilitate spending anywhere. DeepPocket VISA offers a range of new features, including uninterrupted access to Netflix.
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Pay Solutions
Website: https://www.paysolutions.asia/
Address: 90 CW Twr Bldg B, 25th Floor, Unit B2502, Ratchadaphisek Road, Huai Khwang, Bangkok
Pay Solutions was the first e-payment services provider in Thailand, starting in 2003. They offer a comprehensive range of omnichannel payments, including online, offline, and social media payments.
Paysbuy
Website: https://paysbuy.com/
Address: 319 Chamchuri Square, 36th Floor, Phayathai Road, Pathumwan, Bangkok City
Paysbuy is a credit scoring platform that uses big data and machine learning to assess creditworthiness and provide instant credit decisions.
Rabbit LINE Pay
Website: https://pay.line.me/portal/th/main
Address: 127 Gaysorn Tower, Lumpini, Unit A, B, 18th Floor, Pathumwan, Bangkok City
Rabbit LINE Pay is an offline payment platform that provides convenience for transit and retail customers. With over 5 million Rabbit cardholders and over 4,000 Rabbit card readers, primarily in the Bangkok metropolitan region, Rabbit's membership continues to grow alongside the increasing number of BTS SkyTrain passengers.
Truemoney Wallet
Website: https://www.truemoney.com/
Address: 101 True Digital Park, Phoenix Building, 7th-8th Floor, Sukhumvit Road, Bang Chak, Phra Khanong, Bangkok City
TrueMoney, established in 2003, has become a prominent fintech in Southeast Asia, offering innovative electronic payment solutions and a wide range of financial services across six countries in the region. TrueMoney, serviced by Ascend Money Group, has over 40 million users through its TrueMoney Watch app and representative network, providing convenient access to financial services in 65,000 locations.
Additional Prominent Startups in Thailand
Beyond the top 10 fintech startups making waves in Thailand, several other innovative companies are carving out significant market segments. These firms are leading the way in specific niches like digital payments, peer-to-peer lending, insurtech, and robo-advisory.
Here's a closer look at some prominent businesses transforming the country's financial landscape.
Digital Payments
Digital payment solutions have gained immense popularity in Thailand, with consumers embracing the convenience and security they offer. Mobile payment apps like PromptPay and TrueMoney have revolutionized the financial transactions of consumers, allowing them to pay bills, transfer money, and purchase online. With the government's push towards a cashless society, the digital payments segment is set to thrive in the coming years.
The digital payments segment of the fintech market is expected to see significant growth in the coming years. According to forecasts, the transaction value is projected to increase by 13.2 billion U.S. dollars between 2024 and 2028. This consistent growth trend is set to reach a new peak of 52.47 billion U.S. dollars in 2028, marking the ninth consecutive year of growth.
Similarly, the number of users in the segment is also predicted to rise steadily. Between 2024 and 2028, the number of users is forecasted to increase by 10.4 million. By 2028, it is estimated that there will be 43.94 million users, representing a new apex in user adoption.
Let's take a closer look at the top digital banking and payments startups that are driving Thailand's financial revolution:
2C2P
Website: https://www.2c2p.com/
Address: Huai Khwang, Bangkok City
2C2P is a prominent payment service provider in Southeast Asia, offering a variety of payment solutions that enable merchants to accept both local and international payments. These solutions include credit and debit cards, bank channels, and cash acceptance. With our comprehensive system, merchants can now transact with customers who have bank accounts, as well as those who don't.
Digio
Website: https://www.digio.co.th/
Address: Rimklong Samsen Road, Bangkapi, Huaykwang, Bangkok
Digio is more than a technology developer; they provide payment services to banks, corporations, and SMEs, supporting business growth in multiple ways.
Siampay
Website: https://www.siampay.com/en/
Address: 141/63, Skulthai Surawong Tower, 38 Floor, Surawong Road, Suriyawong,, Bangrak, Bangkok City
SiamPay is the leading online payment gateway system in Thailand, offering secure and seamless electronic payment solutions for both small and large businesses. Their system enables businesses to accept various forms of online payments, including credit cards, internet banking, cash or over-the-counter payments, e-Wallet payments, and PayPal.
MPAY Station
Website: https://www2.ais.th/mpaystation/index.html
Address: 414 Phaholyothin Rd., Phayathai, Bangkok
MPAY is a station payment acceptance point that offers convenient top-up services for AIS bills, AIS fiber, Rabbit LinePay, money transfers, utility payments, credit cards, loans, life insurance, and over 200 other services. With over 100,000 locations nationwide, MPAY brings convenience to customers' homes.
OPN
Website: https://www.opn.ooo/th-en/
Address: Pradit Manutham Road, Lat Phrao district, Bangkok City 10240
Opn Payments, established in 2013, specializes in online payment solutions and digital transformation across Asia. Their vision is to enable access to the digital economy for everyone, connecting people, businesses, and society. Opn is present in multiple countries and serves thousands of merchants and businesses worldwide.
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Peer-to-Peer Lending
P2P lending platforms have gained significant traction in Thailand, offering an alternative to traditional banking loans. These platforms connect borrowers directly with lenders, allowing for greater accessibility and more competitive interest rates.
Here are the companies that are expanding P2P lending in Thailand:
Finnomena
Website: https://www.finnomena.com/
Address: 923 Block 28, Building A, Soi Chula 8 , 2nd & 3rd fl. , Wang Mai, Pathumwan, Bangkok City
Finnomena, based in Thailand, offers an investment platform for all. With a user-friendly interface and low investment thresholds, they've attracted a new generation of investors.
MoneyTable
Website: https://moneytable.com/
Address: 142 Rama 9 Road, Huai Khwang, Bangkok City
MoneyTable specializes in payroll loans, utilizing big data and machine learning to analyze credit scores. They also offer secure lending through blockchain technology.
Investree
Website: https://www.investree.co.th/
Address: Yakult Building 15FL, 1025 Phaholyothin Road, Phayathai, Phayathai, Bangkok City.
Investree aims to directly connect lenders and borrowers, promoting financial inclusion and affordable borrowing. They streamline the lending process, allowing effective investments and competitive rates.
Nestifly
Website: https://www.nestifly.com/
Address: 944 Rama 4 Road, Mitrtown Office Tower Unit 2807-2810 28th Floor, Pathumwan, Bangkok City
Nestifly allows borrowers to leverage assets and offers attractive returns for investors. They provide seamless transactions through their online marketplace.
Abacus Digital
Website: https://www.abacusdigital.com/
Address: SCB Park Plaza, 9 Ratchadapisek Road, Jatujak, Bangkok
Abacus Digital uses AI and big data to assess credit risk and provide tailored solutions. Their digital financing solution enables efficient lending and enhances customer experience.
These companies have successfully catered to the growing demand for P2P lending services. Borrowers gain credit access, and lenders experience profitable investments. These platforms continue to make financial inclusion a reality for all.
Insurtech
The insurance industry has also witnessed a transformation through the integration of technology. Insurtech companies in Thailand are utilizing data analytics, AI, and automation to streamline processes and improve customer experience.
These are examples of Thailand fintech startups that are paving the way for insurtech:
724 Market
Website: https://724.co.th/
Address: 65/44, Chamnan Phenchat Building Business Center, 3rd Floor, Huai Khwang Subdistrict, Huai Khwang, Bangkok
724 Market is a licensed online insurance broker that aims to simplify the insurance purchasing process. With their user-friendly platform, customers can easily browse and select from a range of insurance policies.
Eazy Digital
Website: https://www.eazydigital.io/
Address: Sivatel Tower, 12th Floor, Sivatel Tower, Bangrak, Bangkok
Eazy Digital focuses on helping insurance companies digitize their operations. Their agency management platform is designed to assist agents in selling more policies. From quotes and campaign tracking to onboarding and training, Eazy Digital provides a comprehensive solution for insurance agents.
FairDee
Website: https://www.fairdee.co.th/
Address: 1 South Sathorn Road, Yannawa, Sathorn, Room 067, Floor 27, Bangkok
FairDee is another insurtech startup that is disrupting the insurance industry in Thailand. Their unique approach involves partnering with car insurers to create a social community platform. Safe drivers are rewarded with a share of the profits, making insurance more fair and accessible.
Roojai
Website: https://www.roojai.com/
Address: 4/222 Harbor Mall 11TH Fl., Unit 11A01, Sukhumvit Road, Tungsukla, Sriracha, Chonburi
Roojai is an online distribution platform for auto insurance, offering users the ability to choose an insurance plan that includes an auto repair garage. With their platform, users can easily obtain insurance quotes by providing their vehicle details. Roojai also provides additional services such as roadside assistance, repair warranty, and refund guarantees.
Sunday
Website: https://easysunday.com/en/
Address: 100/25, North Sathorn Road, Silom, Sathorn Nakorn Tower, 16th floors, Bangkok
AI-based insurance platform that caters to both individuals and businesses. They offer quotes for various types of insurance, including auto, travel, and health insurance. Sunday also provides online claims processing and policy management platforms, making it a convenient choice for tech-savvy customers.
Robo-Advisory
Robo-advisory platforms have gained popularity among investors who seek low-cost and automated investment solutions. These platforms use algorithms to provide personalized investment advice based on the user's risk profile and financial goals.
Here are the companies leading the charge in Thailand’s robo-advisory segment:
Jitta
Website: https://www.jitta.com/
Address: 1111/127, Ladprao Road, Chantarakasem, Chatuchak, Bangkok
Jitta is a platform that simplifies financial analysis for both value investors and financial advisors. Jitta's stock-analysis platform not only provides in-depth analysis but also offers actionable advice to assist investors in making better-informed decisions.
Odini
Website: https://odiniapp.com/
Address: 6th Floor, Zuellig House Building, 1-7 Silom Road, Silom, Bangrak, Bangkok 10500, Bangkok, Bangkok City
Odini is an application specifically designed for ordinary people seeking a straightforward investment solution. Odini provides automated ready-made mutual fund portfolios, catering to those who may not have extensive knowledge or experience in the investment world.
Ricco
Website: https://ricco.tech/
Address: 105, 105/1 Soi Ngam Duphli, Thung Maha Mek, Sathorn, Bangkok 10120
Ricco focuses on the digital asset business. As a consultancy company, Ricco offers expert guidance and support to navigate the complexities of investing in digital assets, helping individuals and businesses make informed decisions in this rapidly evolving field.
RoboWealth
Website: https://www.robowealth.co.th/
Address: 6th Floor, Zuellig House Building, 1-7 Silom Road, Silom, Bangrak, Bangkok
As the first robo-advisor in Thailand, RoboWealth operates as a mutual funds brokerage securities company under the supervision of the Thai SEC. It plays a leading role in both the business-to-consumer (B2C) and business-to-business (B2B) robo-advisory sectors, offering a comprehensive range of services.
Salary Hero
Website: https://www.salary-hero.com/
Address: KRONOS Sathorn Office Building, 46 North Sathorn Road, Silom, Bang Rak, Bangkok
Salary Hero aims to improve the financial health of the Thai workforce by integrating with existing HR processes. By providing a comprehensive financial health platform, Salary Hero not only benefits employees but also helps employers realize cost savings through reduced staff turnover, faster recruiting, and a happier and more productive workforce.
Thailand's robo-advisor market is booming due to a tech-savvy population and growing interest in automated investment solutions. By 2024, assets under management are projected to reach USD $3,074 million, with an annual growth rate of 7.13%.
Blockchain and Cryptocurrency
As the global interest in blockchain and cryptocurrencies continues to grow, Thailand is no exception. The country has embraced this technology, with several startups and initiatives promoting its adoption. Companies like Bitkub and Satang Pro provide cryptocurrency exchange platforms, while others focus on blockchain solutions for various industries, including supply chain management and digital identity verification.
Explore some of the leading startups in the country that are revolutionizing the way we handle digital assets, money transfers, cross-border payments, and more:
Atato
Website: https://www.atato.com/
Address: 23rd Floor Serm-mit Tower, Sukhumvit 21 Rd, Khlong Toei Nuea, Khlong Toei, Bangkok City
Atato is a pioneering company that is building a secure computing infrastructure to cater to the growing demand for digital assets and cryptocurrency. With their innovative custody solution, Atato empowers individuals and businesses to effectively manage and safeguard their digital assets.
Coins
Website: https://coins.co.th/
Address: 26/46 Orakarn building (12A Floor), Chidlom Road, Lumpini, Pratumwan, Bangkok City
Coins.co.th takes pride in being Thailand's top Bitcoin exchange. By utilizing mobile devices and blockchain technology, Coins.co.th has made money transfers frictionless and accessible to everyone. Their mobile wallet provides world-class financial services, ensuring that consumers and small businesses have direct access to convenient and efficient financial solutions.
Everex
Website: https://www.everex.io/
Address: 193/35 Lake Rajada Office Complex, 10th Floor Ratchadaphisek Rd, Khlong Toei, Bangkok City
As a fintech, Everex specializes in implementing blockchain solutions for cross-border payments, trading, and lending. Their services create decentralized global credit histories and scores for individuals and SMEs, facilitating seamless and secure financial transactions on an international scale.
FWX
Website: https://fwx.finance/
Address: Thanon Ngam Wong Wan, Lat Yao, Bangkok City
ForwardX is a DeFi platform that is working to contribute to the advancement of the cryptocurrency ecosystem. Led by a visionary entrepreneur with extensive experience in the cryptocurrency industry, FWX is poised to make a significant impact on the future of cryptocurrency and the DeFi space.
Upbit
Website: https://th.upbit.com/
Address: Gaysorn Tower, 127 Gaysorn Tower, Bangkok City
Upbit Exchange (Thailand) Co., Ltd. is a globally trusted digital asset exchange that offers a platform for upgrading cryptocurrency portfolios and trading with international players. With a focus on security and user experience, Upbit provides a reliable and seamless trading environment for cryptocurrency enthusiasts.
Thailand Fintech Regulation
The government of Thailand has been implementing regulations in the fintech industry with the aim of fostering innovation and ensuring consumer protection.
These regulations aim to create a conducive environment for fintech startups to flourish and provide innovative financial services to the population.
Fintech Regulatory Bodies in Thailand
BOT
As the central bank of Thailand, BOT plays a crucial role in shaping the fintech landscape. It has set up a regulatory sandbox, which allows fintech startups to test their innovative products and services in a controlled environment. This helps in identifying potential risks and finding appropriate solutions before the products or services are launched to the public.
ETDA
Electronic Transactions Development Agency
ETDA is another regulatory body responsible for promoting and regulating e-commerce and digital transactions in Thailand. ETDA plays a crucial role in ensuring the security and privacy of digital transactions and provides guidelines for fintech startups to follow.
NIA
The NIA is an agency under the Ministry of Higher Education, Science, Research, and Innovation. It supports the development of innovation-driven enterprises, including fintech startups, by providing funding, mentorship, and access to resources. The NIA aims to foster a conducive environment for fintech innovation and entrepreneurship in Thailand.
OIC
Office of Insurance Commission
The OIC regulates the insurance industry in Thailand. With the advent of insurtech, the OIC has been proactive in adapting regulations to accommodate digital insurance solutions. Fintech startups providing insurance services must comply with the OIC's licensing requirements and consumer protection guidelines.
SEC
Securities and Exchange Commission
The SEC focuses on regulating fintech startups that operate in the securities and capital markets. It ensures that these startups comply with the necessary regulations and protects investors' interests. The SEC also encourages innovation in the fintech space by providing a framework for crowdfunding platforms and digital asset exchanges.
Thailand's fintech regulations strike a balance between promoting innovation and safeguarding consumers.
For example, the Securities and Exchange Commission of Thailand has introduced regulations for crowdfunding platforms. These regulations aim to protect investors by imposing disclosure requirements and investment limits, ensuring that only qualified businesses can raise funds through crowdfunding. This provides a level of trust and transparency in the crowdfunding space, promoting its growth while protecting investors from potential scams.
By providing a regulatory framework that encourages experimentation and regulates potential risks, Thailand is positioning itself as a fintech hub in Southeast Asia. As a result, we can expect to see more fintech startups emerging in Thailand, offering innovative financial services that cater to the needs of the population.
Thailand Fintech Sandbox
One of the key regulations implemented by the Bank of Thailand is the establishment of a regulatory sandbox in 2019. This sandbox allows fintech startups to test their products and services in a controlled environment without being subjected to the full regulatory requirements. This enables startups to experiment and refine their offerings before launching them to the public.
In addition to the sandbox, the Bank of Thailand has also introduced regulations to govern peer-to-peer lending platforms. These regulations aim to protect both lenders and borrowers by imposing strict eligibility criteria, disclosure requirements, and limits on loan amounts. This ensures that individuals participating in peer-to-peer lending are adequately protected and reduces the risk of fraudulent activities.
Would you like to learn more about regulatory sandboxes in Thailand and other Asian countries?
Read our research here: Fintech Regulatory Sandboxes: A Tool to Innovate and Shape Regulations
See also:
Thailand Fintech Association
Thai Fintech Association is a driving force in the financial technology industry in Thailand. Established in 2016, the organization is committed to reducing the cost of financial transactions, increasing access to financial products and services for Thai people, promoting fair competition and transparency for retailers, and supporting Thai fintech startups to compete and expand globally.
The mission of the Thai Fintech Association is clear: to make financial transactions more affordable for all, to ensure that everyone has access to financial services, to create a level playing field for retailers, and to help Thai fintech startups thrive on the global stage.
With its headquarters in Bangkok, the Thai Fintech Association is at the forefront of innovation in the financial technology sector in Thailand. By working towards its mission, the organization is helping to drive economic growth, empower consumers, and support the growth of the fintech industry in Thailand.
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Published on May 16, 2024
Last updated on May 16, 2024
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