Y-Combinator-Launched Equities Gifting Solution

Positioned an equities solution for a strong exit via acquisition by a competitor


Launch a new service that makes it easy to give stocks and index funds as gifts.


The client was a start-up supported by the Y Combinator incubator program. Their mission was to design a new service for people who wanted to give the unique gift of equity stocks, using an easy and fun platform. Their product strategy blended retro and fintech because it hearkened back to the days when parents and grandparents gave bonds to children to seed their college fund.


The client needed to manage numerous compliance regulations spanning the brokerage/investment advisory environment to support stored-value gift cards and the trading environment to support online investing, including custodial accounts for minors.

InnReg's Solution

  • Established a manageable set of regulatory requirements.

  • Advised on the adoption of the most efficient regulatory structure to accommodate the desired business and revenue model.

Client Results

The company was acquired by a competitor based on their successful product launch with substantial positive press, and their potential to become a viable competitor in their own right.

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