Influencer marketing... user reviews and testimonials... endorsements. These are all powerful tools in the marketing toolkit, but they now expose marketers to new risks and scrutiny by the Federal Trade Commission (FTC) or your industry regulator, such as the Consumer Financial Protection Bureau (CFPB). The good news is that you can mitigate those risks.
Firms that provide financial services, including fintechs, are often familiar with working in a highly regulated environment, but these new marketing regulations are not only for fintech. They go far beyond and affect any marketers using these digital marketing tools.
Two new important changes have emerged and need to be addressed:
InnReg is a practiced hand in the world of compliance and outsourced compliance operations. We can help marketers like you first by creating your internal policies, rules of conduct, and processes, and then by reviewing and monitoring influencer activity on your behalf.
We offer it all in one convenient package that puts our robust compliance experience at your service.
Even if you’re not familiar with compliance or never needed compliance review for your marketing in the past, you need it now to avoid steep fines and embarrassing bad press.
Instead of worrying about it or trying to figure out how to remain compliant, InnReg works for you as an outsourced extension of your team.
You don’t have to learn about FTC compliance by trial and error. Instead, work with InnReg and protect yourself.
At InnReg we resolve a myriad of complex fintech compliance issues for cutting edge clients in highly regulated industries. We’re passionate about launching your creative ideas without compromising your original vision, and without undue regulatory risk.
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